Case Study:
Peel and Reveal Label Solution for an Authentic Indian Food Producer
A specialist Indian food producer which sells their products through a variety of channels such as delicatessens, farm shops, health food stores and other quality food retailers across the UK, wanted to re-package and re-label their products to highlight the qualities and distinct characteristics of their range.
They wanted the labels to reflect their new branding which emphasised that their products contained only natural ingredients and are suitable for vegans and vegetarians.
By using peel and reveal labels rather than a conventional label, they were able to incorporate onto each jar a recipe and guide to making an authentic meal from their product together with serving suggestions to inspire their customers to create dishes of their own.
The Company believed that its new branding and labels would enhance and develop its reputation and keep consumers interested in their brand.
