Case Study:
Peel and Reveal Label for food producer

A regionally based food producer had secured distribution of a number of its product lines through a national supermarket chain and as part of its marketing plan to increase sales of these product lines it partnered with a number of other organisations such as a national sports team and a well known spa to offer the chance to win a prize.

They chose to incorporate a three page peel and reveal label onto their product packaging which had details of a website address printed onto the third page which the consumer could log onto to enter a competition to win a prize.

The website also contained details about their other product lines and offered the consumer the opportunity of receiving email alerts about new product launches, services and special deals.

The Company were delighted that they had been to increase sales of these products by the use of an on-pack promotion and that they had secured the email addresses of a large number of their customers who could be targeted with marketing literature for new products, services and deals.

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